Visual design project @Precare.com

Digital Marketing Project

Role

Visual Designer 

Illustrator

Digital Marketing Creative

Duration

Ongoing

Tools

Figma

Adobe XD

Adobe Illustrator

Teammates

Allie Huerta

Tianci Wang 

Context

Precare.ca is designed and tailored to be a holistic surgical guide and medical information for patients, utilizing up to date evidence-based literature, that can be effortlessly understood by patients and their families to allow optimal planning, decrease anticipatory anxiety and reduce complications.

Task and Responsibility

As a visual designer, I collaborate with the digital marketing team to develop contents and create visual templates for all the FB and LinkedIn postings. According to different themes of the contents, my task is to create 6 templates and 1 customized infographic for the postings.

Constraints

  • Use Precare's logo

  • Blue-based palette

  • Ideally cartoonish so it goes well with the website

‚Äč

Screenshots of Precare.ca homepage

Based on the color palette and illustration style of the website, I created a new color palette for the templates as follows. Except for blues, I also adopted pinks to add some joyful contrast. 

#1D5FBF

Background color for LinkedIn posts.

#79AEFC

Background color mainly for FB posts.

#8FE0FD

For lines of illustrations and patterns.

#B24C63

For illustrations and font color of titles.

#EF959C

For illutrations and decorative patterns.

Templates

Illustrations

Doctor

Patient

@ 2020 PHOEBE JIANG