Visual design project @Precare.com

Digital Marketing Project
Role
Visual Designer
Illustrator
Digital Marketing Creative
Duration
3 months
Tools
Figma
Adobe XD
Adobe Illustrator
Teammates
Allie Huerta
Tianci Wang
Context
Precare.ca is designed and tailored to be a holistic surgical guide and medical information for patients, utilizing up to date evidence-based literature, that can be effortlessly understood by patients and their families to allow optimal planning, decrease anticipatory anxiety and reduce complications.
Task and Responsibility
As a visual designer, I collaborate with the digital marketing team to develop contents and create visual templates for all the FB and LinkedIn postings. According to different themes of the contents, my task is to create infographic templates for social media postings.
Constraints
-
Use Precare's logo
-
Blue-based palette
-
Ideally cartoonish so it goes well with the website
​


Screenshots of Precare.ca homepage
Based on the color palette and illustration style of the website, I created a new color palette for the templates as follows. Except for blues, I also adopted pinks to add some joyful contrast.
#1D5FBF
Background color for LinkedIn posts.
#79AEFC
Background color mainly for FB posts.
#8FE0FD
For lines of illustrations and patterns.
#B24C63
For illustrations and font color of titles.
#EF959C
For illutrations and decorative patterns.
Templates






Illustrations


Doctor
Patient