Visual design project @Precare.com
Digital Marketing Project
Digital Marketing Creative
Precare.ca is designed and tailored to be a holistic surgical guide and medical information for patients, utilizing up to date evidence-based literature, that can be effortlessly understood by patients and their families to allow optimal planning, decrease anticipatory anxiety and reduce complications.
Task and Responsibility
As a visual designer, I collaborate with the digital marketing team to develop contents and create visual templates for all the FB and LinkedIn postings. According to different themes of the contents, my task is to create 6 templates and 1 customized infographic for the postings.
Use Precare's logo
Ideally cartoonish so it goes well with the website
Screenshots of Precare.ca homepage
Based on the color palette and illustration style of the website, I created a new color palette for the templates as follows. Except for blues, I also adopted pinks to add some joyful contrast.
Background color for LinkedIn posts.
Background color mainly for FB posts.
For lines of illustrations and patterns.
For illustrations and font color of titles.
For illutrations and decorative patterns.