Netflix App Redesign

Increased user customization and simplified user interface

Role

Duration

Tools

Project Type

Product Designer

2 Days

Figma

Adobe XD

Individual Project

RESEARCH

HEURISTIC EVALUATION

HOMEPAGE

Version 12.13.0 (2925)

The main problems are:

1. Unorganized watchlists. The watchlists are fluid. Almost every time users log in, the order of the watchlists changes;

2. Confusing navigation bar and menu at the top and bottom of the screen. For example, as users already have the "Previews" watchlist, why is there the "coming soon" option on the navigation bar;

3. Segregated information of the same movie or TV show. For example, the key words of "Isle of Dogs" is literally a part of "Info".;

4. Overwhelming posters on one page;

CONTENT PAGE

The main problem :

1. Overwhelming and hard-to-read paragraphs. The content page is filled with wordy contents like the intro of each episode and cast information that could have been displayed in the "TRAILER&MORE" option;

PROBLEM SUMMARY

1. High content density;

2. Similar functions of different options; 

3. Unorganized watchlists;

DESIGN SOLUTION

HOMEPAGE

Removed the top menu and replaced it with an extendable search bar.

Replaced the original buttons and key words with dots which predict the six cover movies.

The order of the 2 watchlists are fixed and they always show up as the top 2. 

The edit button allows users to add or delete the movies or TV shows they don't like and even remove the whole watchlist.

Users can add new watchlist.

Changed the options here and replaced "coming soon" with user profile. Added background blur effect.

Removed the space between posters.

CONTENT PAGE

Changed the display of the poster and intro. Only key information remained.

Changed the order of the 3 options and added a red dot indicating episode updates.

Removed the wordy intro of each episode. The title and time duration remained.

PROTOTYPE

REFLECTION

I was thinking about and tried a white or a fresh version of the Netflix app interface. But the outcome was not very satisfying. If you happen to have good ideas about this, I'd be more than happy to discuss it with you~

UI Design Challenge - Where2Eat

Adobe XD, Figma

"Where2Eat" is a concept of a food delivery app, which was inspired by Uber Eats and DoorDash.

I first would like the app to target customers from the low-income population like students. So I chose the vivid apple green as the primary color to convey the idea that restaurants on Where2Eat are affordable to them.  Green also reminds people of healthy and economic life.

@ 2020 PHOEBE JIANG